GreenVET pathway

Making sustainability visible in visual identity

Visually communicate your school's commitment to sustainability through logos, banners, symbols, or other branding elements that reflect environmental values—helping external stakeholders recognize and connect with your green ambitions.

Key People and Partners Involved

School management and communication team
Students (especially in design or media roles)
Teachers and eco-coordinators
Graphic designers or marketing partners
External project stakeholders or funders

Description of the practice

Creating a strong visual identity for your school’s sustainability efforts helps communicate your mission beyond words. Whether through a dedicated green logo, a sustainability icon on school publications, or color schemes and images used in digital or print materials, these elements make your environmental commitment instantly recognizable.

This visibility strengthens your message to partners, parents, and funders, while also reinforcing internal motivation among students and staff. A good visual identity might include nature motifs (leaves, trees, water), student-made icons, or references to the UN Sustainable Development Goals.

The practice also allows schools to creatively express what sustainability means to them. For example, some use student-designed mascots or murals, while others mark eco-friendly spaces (like gardens or recycling stations) with custom signage to signal their values.

Where it’s being implemented

This link might not lead to content in English language. Use your browser's translate function or automatic captions to explore this resource.

Athens-Clarke County Green School Program – Recognizes local schools for environmental initiatives and encourages them to display the Green School logo on newsletters, websites, and public materials to visibly promote sustainability
https://www.accgov.com/11166/Green-School-Program-Information
The University of Latvia has received the international Green Flag award for 2025/2026, confirming its strong commitment to sustainability. Recent initiatives include creating a community garden and urban meadows to promote biodiversity and social well-being. Each year, the university carries out an environmental evaluation to guide future action plans.
https://www.ilgtspeja.lu.lv/par-mums/zinas/zina/t/105136/

Impact and Results

Clearer communication of sustainability efforts
Improved visibility during public events and partnerships
Greater student pride and participation
Consistent branding across green initiatives
Stronger appeal to eco-conscious funders or networks

Implementation Tips and Insights

Use nature-inspired colors and symbols in school materials
Display green badges on your website, newsletters, and entrance
Involve students in co-designing the visuals
Align icons and messages with relevant SDGs
Create signage for eco-friendly zones (e.g., "This is a Plastic-Free Area")